Marketing Associate II
SALES AND MARKETING DEPARTMENT
Job Description
• Implement and support online and offline marketing campaigns focused on client acquisition, retention, brand awareness, and other business objectives.
• Assist in campaign ideation, planning, execution, optimization, monitoring, and reporting in coordination with internal teams and external partners.
• Measure campaign performance against ROI and KPI targets, analyze results, and provide actionable recommendations for marketing, product, and service improvements.
• Research market trends, customer insights, growth opportunities, and cost-effective tactics, and support testing of new campaign approaches.
• Ensure branding and content consistency across channels, monitor marketing expenditures, and support communication, stakeholder coordination, and other assigned marketing initiatives.
Qualifications
• Bachelor’s degree in Marketing, Advertising and Public Relations, Communication, Business, or any related field.
• Preferably with at least one (1) year of experience in advertising, online or offline marketing, campaign execution, or a related field; fresh graduates with relevant internship or project experience may apply.
• Strong analytical and data-driven skills, with the ability to interpret campaign results, ROI, KPIs, market trends, and customer insights.
• Excellent communication, negotiation, relationship-building, organization, and project-management skills.
• Capable of handling multiple campaigns and deadlines in a fast-paced environment and willing to travel for fieldwork or events as needed.
• Graphic design, content writing, financial services, fintech, or OFW-community project experience is an advantage.