Marketing Head
SALES AND MARKETING
Job Description
• Lead and manage the overall Marketing Division, including Marketing and Creatives, to support brand growth, client acquisition, client retention, and sales objectives.
• Develop and implement strategic marketing plans and multi-channel campaigns aligned with company goals, target markets, business priorities, and sales directives.
• Oversee market research, customer insights, campaign performance, brand positioning, and marketing analytics to identify opportunities and improve marketing effectiveness.
• Manage and develop marketing teams through leadership, coaching, performance monitoring, resource planning, and cross-functional collaboration.
• Build strong relationships with clients, loan consultants, partners, industry stakeholders, and external networks, while representing the company in relevant events and business engagements.
Qualifications
• Bachelor’s degree in Marketing, Business Administration, Advertising, Communication, Management, or a related field.
• At least 5 years of relevant experience in marketing, brand management, campaign management, digital marketing, client acquisition, or business development.
• Proven leadership experience in managing marketing or creative teams, campaigns, and cross-functional initiatives.
•Strong knowledge of marketing strategy, brand management, market research, client acquisition, digital marketing, campaign analytics, and customer engagement.
• Must be strategic, analytical, creative, results-oriented, and an effective communicator, with experience in financial services, lending, banking, fintech, or other sales-driven industries considered an advantage.