Marketing Supervisor - User Acquisition
SALES AND MARKETING DEPARTMENT
Job Description
• Plan, execute, monitor, and optimize multi-channel client acquisition campaigns across digital advertising, social media, email, events, partnerships, and other marketing channels.
•Manage lead generation and performance marketing activities, including paid search, paid social, SEO/SEM, retargeting, A/B testing, and conversion funnel optimization.
•Track and analyze key marketing metrics such as CPA, CPL, conversion rate, ROI, lead volume, lead quality, campaign spend, and customer behavior, and recommend improvements.
•Lead and supervise Marketing Specialists, including task delegation, performance monitoring, coaching, campaign execution, and quality control of marketing materials and reports.
•Coordinate with Sales, Creatives, Digital Sales, internal teams, agencies, vendors, and external partners to execute campaigns, events, partnerships, and other client acquisition initiatives.
Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communication, Advertising, Management, or a related field.
•At least 2 years of relevant experience in client acquisition, digital/performance marketing, lead generation, campaign management, or related marketing functions.
•With supervisory experience or demonstrated leadership capability in managing, guiding, and monitoring team members.
•Strong knowledge of digital and traditional marketing, paid advertising, SEO/SEM, social media, analytics, CRM/marketing automation tools, and conversion optimization.
•Strong analytical, communication, presentation, negotiation, coordination, and relationship-building skills; experience in financial services, fintech, lending, or OFW-related markets is an advantage.